ABOUT ME
What's up! I'm Bryce Kelso, if you couldn’t guess! I'm a recent marketing graduate from James Madison University with a concentration in digital marketing. If you don’t know me already, you’re about to find out that I love all things music and fashion. I stretch myself thin between my creative projects and the work I create with others. I can sew, I can screen print, I can tuft rugs, I can embroider, and I try to DIY as much home décor as I can. I also enjoy drawing and photography, which I practice a lot more than my other hobbies.
Aside from my personal life, I’m proud of the work I’ve accomplished and hope you can appreciate it too. I value being a creative asset to any team, bringing new perspectives, unconventional ideas, and a bit of playful fun into each of my projects. If you can’t take my word for it, check the site!
If anything catches your eye, or you just want to say hi, send me a message on my contact page! I look forward to helping you make an impact.
EDUCATION
August 2022 - May 2024
James Madison University
Harrisonburg, VA
August 2020 - May 2022
Virginia Penninsula Community College
Williamsburg, VA
Bachelor of Business Administration in Marketing
Concentration in Digital Marketing
Associate of Business Administration
President’s Honor Roll (2020-22)
PROFESSIONAL EXPERIENCE
Social Media Assistant
Brand New Animals Agency | New York, NY
December 2024 - Present
Develops tailored social media strategies and engaging content for clients. Organizes post curation and scheduling through monthly calendars and collaborations. Coordinates and facilitates collaborations with influencers and partnered clients. Analyzes metrics and prepares monthly reports while ensuring a consistent brand voice and aesthetic across platforms. Develops tailored social media strategies and engaging content for clients. Organizes post curation and scheduling through monthly calendars and collaborations.
Social Media Marketing Intern
Gomez Design Studio | Bronx, NY
​​August 2024 - December 2024
Promoted and engaged Gomez Design Studio's online presence through social media management and content development. Created various forms of content that's been formatted and scheduled across various platforms like Instagram, TikTok, and Pinterest. Provided photography, videography, and content editing services for local events and product staging.
Social Media Coordinator & Photographer
WXJM Radio | Harrisonburg, VA
​​January 2023 - May 2024
Worked as a key team leader who helped coordinate, design and edit social media content across multiple platforms including Instagram, TikTok and YouTube. Served as the primary photographer for documenting events, student life, and various creative campaigns. Provided creative direction for content creation and overall brand identity. Aided as a brand personality for both social media content as well as radio broadcasts.
Co-Founder & Social Media Manager
JMUFits on Instagram | Harrisonburg, VA
​​November 2022 - May 2024
Founded a popular college Instagram page that dedicated itself towards the engagement and documentation of the fashion scene on campus. Created, managed, and strategically posted social media content through creative photoshoots and interviews with students. Coordinated collaborations and events with several organizations that both increased community engagement as well as aligned initiatives with the page’s core beliefs. Since it’s creation, the account has amassed over 3.5k followers and had a 28.5% overall engagement rate.
Photographer and Team Scribbler
Scratch pad. | Harrisonburg, VA
​​August 2023 - May 2024
​Collaborated on a team of marketing creatives to output a yearlong campaign for the American Marketing Association’s Collegiate Case Competition where we came in third in our district. Conducted thorough market research, analyzed connections in demographics, designed ads and campaign mockups, and aided in the presentation of our final plans book. Provided expertise with product photography when designing ad campaigns and mockups as well as aided in photographing meetings and events for social media use.
TECHNICAL SKILLS & CERTIFICATIONS
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Adobe Suite (Photoshop, Illustrator, Lightroom, InDesign and Premiere)
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HubSpot Certified: SEO and Digital Marketing
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Certification in Hootsuite Platform and Social Media Marketing
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Microsoft Excel Certified
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Proficient in Microsoft Office Applications
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Data Analysis
